Search Engine Marketing Specialist - $55K

Search Engine Marketing Specialist Responsibilities

Include:
    •    Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
    •    Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
    •    Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Job brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

    •    Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    •    Track, report, and analyze website analytics and PPC initiatives and campaigns
    •    Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
    •    Optimize copy and landing pages for paid search engine marketing campaigns
    •    Perform ongoing paid keyword discovery, expansion and optimization
    •    Research and analyze competitor advertising links

Requirements

    •    Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
    •    Well-versed in performance marketing, conversion, and online customer acquisition
    •    Up-to-date with the latest trends and best practices in search engine marketing
    •    In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
    •    Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    •    Strong analytical skills and experience generating SEM reports
    •    Familiarity with A/B and multivariate experiments
    •    Working knowledge of HTML, CSS, and JavaScript development and constraints
    •    BS/MS degree in Marketing or a quantitative, test-driven field

How To Apply:

If you are interested in this position, please send an updated resume to support@ferryberry.com - please include the position title in which you are applying.